How will Google Cloud’s new storage plan benefit its customers?

Google Cloud has just announced its new storage growth plan for customers of its cloud computing services. According to Google Cloud, the new plan will help businesses to control their cloud computing bill more efficiently. But how will this new launch affect the cloud provider’s corporate users?

Google Cloud explained in the release announcements that the underlying motive for the birth of the Storage Growth Plan is the unprecedentedly and unpredictable rate of data creation in its cloud computing platforms. The plan is available to business users who are willing to pay at least $10.000/month on Google Cloud storage in the period of 12 months. The committed amount is fixed in one year from the subscription day.

During those 12 months, businesses can expand their data on Google Cloud platform with no extra charges for the overage. When a year has passed, users can choose to use the service for another year, only that the rate for the next year will depend on the peak usage of the customers in the past year. The overage of the previous will be free of charge if the peak is within 30 percent of the initial commitment. If it is over 30 percent, customers will have to pay the remainder over the next year. Otherwise, the company can leave the plan and pay for all overage last year.

In a blog post, Google Cloud Product Manager – Geoffrey Noer, and Product Marketing – Darren Strange, explained that the new Storage Growth Plan is designed to enable corporate users to manage their cloud computing storage expenses and to follow their forecast and predict. With the new plan, Google Cloud can help its customers to grow data as they please while ensuring cloud computing storage costs will not be unpredictable and shocking. In other words, Google wants its users to be able to pay a fixed amount to store an unpredictable volume of data in its storage platform.

That sounds attractive and promising to many organizations because cloud workloads have different lifecycles. The amount of data stored in the cloud constantly growing and changing; so does the cost if companies choose the usual approach. The Storage Growth Plan will relieve them from the billing concern when developing new products and delivering plans involving growing the amount of data in the cloud computing storage.

This move is aligned with CEO Thomas Kurian’s promise last month at the Goldman Sachs conference to adopt new aggressive sales plans that help enhance Google’s enterprise presence. Google also acquired a data pipeline startup called Alooma last month. Storage Growth Plan and the Alooma acquisition are both aiming to create more support for corporate customers of Google’s cloud computing storage service.

The price for the low latency storage option Coldline also drops. Google explained the reason for the price drop that in various regions, Coldline is geo-redundant. The data is protected from regional failure because it has copies stored in a different region that is at least 100 miles away from the current one.


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